The best loyalty program can do more than just motivate repeat business; it can also boost your company’s image. After all, people who participate in a loyalty program are likely to think well of your brand. If customers are willing to commit to your brand, that’s a sign that you’re doing something right and deserve recognition. Think about it—who wouldn’t want their favorite coffee shop or restaurant on their sleeve? When someone sees a cool tattoo like that, they’ll probably head straight over to you if they happen to be in need of your services.